We pair seed companies, equipment manufacturers, and ag-tech platforms with the farmers and ranchers whose boots are actually muddy.
The farmer already knows
when he's being sold to.
Traditional ag marketing spends millions broadcasting into fields where the signal doesn't reach — and the audience doesn't trust it even when it does.
of ag buyers distrust branded content
Farmers have been pitched by every brand imaginable. They know an ad when they see one — and they scroll past it.
— Agricultural Marketing Research, 2025higher purchase intent from peer recommendation
When a third-generation cattleman says a product works, his neighbors listen. That credibility can't be bought through media buys.
— Farm Bureau Consumer Trust Indexin ag purchases influenced by social media annually
From seed decisions to equipment upgrades, the combine shed conversation has moved online — and the brands winning there know it.
— Ag Influencer Landscape Report 2025Voices the land trusts.
Our creators aren't influencers who visited a farm once. They're operators, ranchers, and agronomists — their credibility is built in seasons, not follower counts.
Marcus Holt
@holt_farms
Abilene, TX
Third-generation farmer running 8,500 acres. Reviews equipment live in the field, no script.
Dani Kowalski
@dani_grows
Sioux Falls, SD
Regenerative ag advocate with a following that skews young and buying.
Ray & Linda Okafor
@okaforcattle
Waco, TX
Authentic ranch life. Their audience buys what they recommend — full stop.
Tyler Grenz
@millenial_ag
Fargo, ND
Tech-forward farmer bridging precision ag to operators who are still skeptical.
Roster spans 200+ vetted creators across row crops, livestock, precision ag, and agribusiness.
Download Full IndexMeridian Seed Co.
Planting to 8.4× ROI.
A campaign case study. Watch how a single creator partnership across one growing season outperformed a $400K trade media spend.
Brief & Match
We match Meridian Seed Co. with Marcus Holt — 344K row-crop followers, 68% within 500 miles of target counties. Campaign brief aligned to planting window.
Creator Deploys
Marcus films a 3-part series: unboxing seed treatment, planting day, and a side-by-side plot comparison. No script. His words, his field.
Content Compounds
Mid-season check-in videos generate organic shares. Audience asks questions Marcus answers live — 12,400 comments, zero ad spend on amplification.
Results Snap Into Focus
Harvest reveal video: side-by-side yield data, combine cab footage, Marcus's honest take. 890K views in 72 hours. Dealer inquiries up 340%.
Campaign Summary · Meridian Seed Co. × Marcus Holt
The Ag Creator Index.
200+ vetted creators sorted by crop category, follower range, platform, and engagement quality. The database ag marketers use before every season brief.